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BERT CARELLI
SUMMARY
Accomplished Business Development professional with a record of achievement in licensing and strategic partnerships in the online publishing, information, and market intelligence industries.
RELEVANT EXPERIENCE and ACHIEVEMENTS
BIZ360, INC., San Mateo, CA April, 2004 – July, 2006
An automated market intelligence software and services solution, providing media awareness and impact measurement for global Fortune 2000 communications professionals.
Director, Partnerships and Content
Led content acquisition and partner strategy to create the world’s largest content network, spanning print, web, broadcast, and consumer-generated media.
Negotiated ten new content provider licenses to expand global content monitoring to cover over 90 countries and 15 languages
Developed new business relationships and joint marketing programs resulting in an increase of over 35% in annual subscriber revenue.
INFOUSA, INC. LICENSE DIVISION, San Mateo, CA May, 2001 –June, 2002
A leading provider of business and consumer information products, database marketing services, data processing services, and Internet marketing solutions.
Business Development Executive
Led initiative to integrate infoUSA’s proprietary business and consumer data into partner software platforms for Customer Relationship Management, Authentication, and online business research.
CONTENT ACQUISITIONS CONSULTANT Jan. 2001-May, 2001
Provided competitive evaluation, market assessment, and strategic planning services regarding content licensing. Clients included Outsell, Inc., Hoover’s, Inc. and Oracle Corporation.
FACTIVA, A DOW JONES REUTERS COMPANY, Princeton, NJ July 1998-Dec. 2000
Formerly Dow Jones Interactive Publishing, Inc., and Reuters Business Information Services, distributing over 7,000 proprietary and third-party sources through the Dow Jones Interactive and Reuters Business Briefing products.
Director, Content Acquisition & Strategy, Americas
Renegotiated license agreements with 4 of the largest electronic publishing companies in the industry to save over $1 million annually in royalties.
Turned around money-losing business arrangement with major online publisher, creating online partnership, sharing content and marketing, contributing to launch of successful IPO.
Started new content acquisition effort in Latin America, recruited and hired full-time licensor, and initiated new agreements with the top 4 publishing companies in Brazil.
SOFTBOOK PRESS, Menlo Park, Ca. Jan. 1997- June 1998
Electronic publisher, creator of the Softbook
Content Manager (contract consultant)
Developed strategic plan and systems for licensing and sale of premium business information in new electronic commerce venture
Obtained permissions from 9 individual copyright holders to provide content for pilot test of new product at Amos Tuck Business School, Dartmouth College
THE DIALOG CORPORATION, Mountain View, Ca Nov. 1995- Nov. 1997
Formerly Knight-Ridder Information, Inc., Producer of DIALOG, the world’s largest online service for information professionals.
Senior Director, Business Content
Managed flagship online business information product, with P/L responsibility for over $60 million in sales annually; supervised licensing, programming, operations, and Q/A.
Saved over $2 million royalty costs through renegotiating agreements, by formulating business cases that demonstrated the mutual benefits of a more flexible business model.
Wrote new contract terms with key suppliers to permit distribution of data over customer networks and intranets, leading to a 5-fold increase in sales to several key enterprises.
Senior Director, New Content Ventures
Designed business plans for acquisitions, joint ventures, and strategic alliances, which resulted in 5 new products and increased negotiating leverage with older suppliers.
Developed investment research product in partnership with small investment research company, creating the most widely used index of investment research on the Web.
Licensed 120 business newsletters directly from the primary publishers, bypassing third party suppliers, which resulted in 20% higher sales and 40% lower royalty costs.
OTHER EXPERIENCE AND ACHIEVEMENTS
STANFORD JAZZ WORKSHOP, Stanford, CA July, 2002 – April, 2004
A 32 year-old independent, nonprofit organization which produces educational programs for youth and adults, including Jazz Camp, Jazz in the Schools, and the Stanford Jazz Festival
Associate Director, Development (and original co-founder)
Raised over $1 million through government and foundation grants, major donor cultivation, corporate sponsorships, and individual contributions.
Developed new standards for program evaluation and documentation to satisfy funder requirements.
HORNBLOWER YACHTS, INC. Apr. 1985-Sept. 1995
A diversified entertainment and hospitality company, with operations in 7 California ports.
Entertainment Director
As leader of the “ship’s orchestra” for the Hornblower fleet, organized musicians and other entertainers, and established successful entertainment format for company.
Negotiated BMI and ASCAP music performance licenses for each of 15 venues. Secured mechanical rights and produced recordings of ship’s musicians for onboard sales.
Led company’s market expansion into 3 new cities. Established partnerships with local media, retailers, and promoters. Contributed to 10-fold growth in 5 years.
EDUCATION
St. Mary's College of California, MBA Honors in Marketing
Stanford University, BA Alfred P. Sloan National Scholar
Harvard Program on Negotiation Continuing Professional Education
The Foundation Center Certificate courses in grant writing, budgeting for grant proposals
VOLUNTEER WORK
Montclair Soccer Club (Oakland, CA): President
Troop 206, Boy Scouts of America: Assistant Scout Master