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Cheryl D. Crosby
SUMMARY
Highly self-motivated sales professional with an eighteen-year successful sales
track record with leading electronic publishing firms and technology companies.
Established excellent rapport with clients as a result of very good listening
and consultation skills and strong follow up. Outstanding organizational skills
has enhanced effectiveness for selling to commercial publishers, Internet
providers, academic institutions, corporations, government related accounts,
consortia, and statewide networks.
EDUCATION
M.A., University of Michigan, Ann Arbor (December, 1988) Major: Sociology
B.A., University of Wisconsin, Madison (May, 1987) Major: Sociology
PROFESSIONAL EXPERIENCE
Unlimited Priorities Corporation, Cape Coral, FL
Independent Consultant
02/08-
Member of the “team of experts” selling various products and services into the
library and publishing industries such as online electronic databases
(Accessible Archives), data conversion services, etc.
Paratext, LLC. Austin, TX
National Sales Manager
06/04-01/08
Managed Paratext sales for the entire United States of America with targeted
sales to the Academic Research Libraries market. Diversified and increased sales
by offering both annual subscriptions and one-time rights-in-perpetuity payment
options. Sold over one hundred databases by developing a pipeline, performing
hands on product demonstration, working conferences including initiating and
managing the Paratext User Groups round tables, sending out proposals, and
listening to and understanding the needs of customers and prospects. Created a
tactical plan for Paratext which yielded an increase that more than doubled the
sales of Paratext. Recently promoted to Manager of Consortial Sales beginning
February 2008.
Dynix, Inc. Provo, UT
12/02-06/04
Sr. Sales Consultant
Developing library business through the use of target account selling,
networking, on-site library demonstrations, trade shows, telemarketing, writing
letters & executive summaries for proposals. Work with libraries exploring ways
to leverage the new Web-based technologies on which the Horizon Integrated
Library System is built. Identify and build relationships with libraries,
academic libraries, and consortia for the Mid-Atlantic region.
Gaylord Information Systems, Syracuse, NY
6/00-12/02
Account Manager
Identify and build relationships with public libraries and mixed consortia
for the North East and Mid-Atlantic. Sold Polaris to Clinton-Macomb Public
Library in Michigan. Responsible for working with prospects such as The Library
Network (Michigan Consortium), Newark Public Library, Dayton & Montgomery County
Public Library. Developing business through the use of use target account
selling, networking, on-site library Polaris presentations, trade shows,
telemarketing, writing letters & executive summaries for proposals.
TechBooks, Fairfax, VA
5/98-5/00
Account Executive
Identify and qualify prospects, make sales presentations and close sales
deals to northeastern territory, Michigan and Canada for electronic publishing
solutions, i.e., SGML/HTML/XML data conversion services, typesetting, and
CD-ROM/Internet services to commercial publishers, internet providers, academic
institutions, and corporations. Responsible for having developed accounts such
as John Wiley & Sons (College Division), General Electric, Deutsche Bank, Baker
& Taylor, Ovid. Conducted marketing analysis for creating new markets that can
be duplicated in each territory. Developed business through, telemarketing,
on-site visits, conference calls, proposal writing, trade shows, and mass
mailings. Achieved 143% of quota for 1999.
Chadwyck-Healey, Inc., Alexandria, VA
2/89-5/98
Regional Sales Manager
(Except for 10/90-6/91)
Managing northeastern territory consisting of fifteen states, the District of
Columbia, Toronto, Quebec and 4 Maritime Provinces in Canada. Responsible for
company’s top accounts, i.e., VIVA, OhioLINK, Harvard University, Johns Hopkins
University and University of North Carolina at Chapel Hill. Developed business
through consortia and statewide networks, on-site visits, trade shows,
telemarketing and mass mailings. Consulted University Libraries and Research
Institutions for electronic databases, i.e., SGML enabled texts on CD-ROM,
magnetic tape, as well as Web based services. Trained and mentored junior sales
representatives on Chadwyck-Healey products and sales strategies. Achieved 141%
of annual quota. Inducted into the “Quota Buster’s Club” for consistently
exceeding quarterly and annual quotas.
Polaroid Corporation, Arlington, VA
10/90-6/91
Industrial Sales Representative
Managed territory comprising Virginia, Maryland and District of Columbia.
Responsible for selling industrial camera equipment, e.g., ID Camera, Corporate
Security Badge for System and Freeze Frame Video Recorder to businesses and
professional markets. Developed business through on-site visits, trade shows,
telemarketing and mass mailings.
University of Michigan, Ann Arbor, MI
11/87-4/88
Research Assistant
Calculated statistics on Japanese autoplants. Research culminated in an
article published Fall of 1988, by California Management Review.
Detroit Area Study Surveyor
2/88-5/88
Conducted an extensive survey on attitudes toward the aged. Surveyed random
sample groups derived from block groups within the Detroit area. Used findings
to write paper regarding attitudes on caring for elderly parents.
PROFESSIONAL AFFILIATION
New Jersey Library Association (NJLA)
INROADS, Alumna
American Sociological Association (ASA)
Black Caucus American Library Association (BCALA)
American Library Association (ALA)
HONORS
Chadwyck-Healey’s Outstanding Salesperson of the Year, 1994
Polaroid’s Certificate of Achievement for Sales Orientation, 1991
Outstanding Young Women in America, 1988
American Sociological Association Fellowship, Sept. 1988
Iron Cross Society (National Honor Society), 1987-Present
University of Michigan’s Rackham Fellowship, 1987-1988
National Sciences Foundation Finalist, March 1988
University of Wisconsin, Madison’s Dean Scholarship, 1983-1987
Alpha Kappa Delta (National Honor Society) 1986-Present
Dean’s List, University of Wisconsin, Madison, 1986
LEADERSHIP
President & Founder of CDC Consultants, Inc., 2004-Present
Member of the New Jersey Library Association Exhibits Committee, 2001-Present
Distributor of clothes and teaching material in Haiti, 1989
Chair of Sociologists of Color which actively recruits outstanding minority faculty and graduate students to the University of Michigan, 1988
Delegate to World Conference held in Seoul Korea, 1987
LANGUAGES
Studied French at the University of Wisconsin, Madison
Studied Japanese at the University of Michigan, Ann Arbor