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Joseph A. Cavallo
Professional Profile
Successful sales and management experience in the academic/public library and publishing environments.
Employment Highlights
Information Sales Group (ISG) 2002 – Present
Direct National Network of independent representatives. Specialized in sales to academic and public libraries. Broad experience in consortium and group sales.
Softline Information Inc. 1999 - 2002 (Softline purchased by Proquest in 2002)
Sales Consultant 1999-2000
Director of Sales 2001-2002
Responsible for all new sales revenue nationally. Charged with recruiting, hiring, training and development of sales force. In this regard, increased sales force from three to six during 2001. Revenues increased by 50% over 2000
Acted as liaison between Softline and third party resellers, EBSCO, OCLC, and WALDO.
Involved in all consortia selling including Tex-Share, Cal Digital Library, NERL, CSU, and Michigan Library Consortium.
Closed major new sales at New York Public, Brooklyn Public, Queens Public and Chicago Public Libraries.
Edwards Brothers Inc. 1989 – 1998
As Northeast Regional Sales manager, directed sales operations with offices in New York, Boston and Cleveland. Sold to the publishing industry for this Ann Arbor based medium run book and journal manufacturer. Major publishing customers included McGraw Hill, Harper Collins, Greenwood Press, Prentice Hall and Springer Verlag.
Increased sales from 14 to 20 million in highly competitive Northeast market.
University Microfilms ( Xerox-Bell & Howell) 1978-1989 (Proquest Inc)
Serials Division
Sales Representative Northeast Region 1978-1980
Eastern Regional Manager 1980-1983
National Field Sales Manager 1983-1989
Directed Activities of 10 field sales representatives nation wide.
Responsible for all current and retrospective content sales.
Xerox Corporation
Business Products Group
Covered accounts in New York Metropolitan Area as Sales Representative,
Education Specialist, Government Manager and Major Account Executive.