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UNLIMITED PRIORITIES CORPORATION: FAQ


Q: What do you do?
A: Unlimited Priorities provides experienced hands-on support for small to mid-sized companies in the information industry. We provide expertise in the areas of sales, marketing, operations, administration, finance, and technology.

Q: Why does it matter?
A: Many smaller companies in the information industry find themselves at a disadvantage competing with large organizations that have significant infrastructure or corporate parent support. Unlimited Priorities provides experts with the experience and insider knowledge to help you level the playing field and compete successfully.

Q: What level of resources, support and commitment can you offer?
A: Unlimited Priorities is primarily positioned to provide support to publishers and aggregators of content; service companies in the areas of digital conversion and data enrichment; and technology companies in the areas of search, current awareness, business intelligence, and text analysis.

The support team at Unlimited Priorities consists of highly experienced and skilled individuals with industry-recognized expertise in sales and marketing, operations and production, management and business development, finance, information technology, content licensing and development, and mergers and acquisitions. Based on their collective experience, this group is able to cross-work to solve a vast array of organizational problems through close cooperation and communication. This solid foundation enables us to apply new technologies and vision to solve age old problems facing today’s businesses.

Q: How have people used your services?
A: Sales and marketing support for product launches, brand extension, collateral development; IT design for website and e-business infrastructure; process design for print-to-digital conversion, including the application of standard and custom taxonomies; content acquisition strategy and licensing; finance and M&A support; and training.

Q: How is Unlimited Priorities different from similar companies?
A: Many companies serve only in an advisory capacity. Rather than merely furnishing a report containing advice, we will help you identify the gaps in your firm's current capabilities and then provide you with an industry expert who will fill that gap or solve that problem. Our associates have all helped create successful companies in the content industry, so our focus is on designing and executing practical and profitable solutions to business problems. And our subscription model means that you won't be staying awake nights worrying about how much this is costing you per hour.

Q: Who is behind Unlimited Priorities?
A: Iris L. Hanney is the founder and president of Unlimited Priorities Corporation. With more than 30 years of experience in the information publishing arena, Iris has held increasingly high-level positions with such industry leaders as SPI Technology, Inc., The H.W. Wilson Company, R.R. Bowker, BRS Information Services and Saztec International. Immediately prior to founding Unlimited Priorities, she served as President, Information Publishing Group and Senior Vice-President, Sales and Marketing, at TechBooks. Throughout her career Iris has had direct accountability for operations, production, project management, sales and marketing, with additional key responsibilities in IT, human resources, invoicing and collections. Iris holds a Bachelor of Arts degree in communications from H. H. Lehman College and an MBA in sales, marketing and communications from Fordham University.

Q: What are the advantages of working with a company like Unlimited Priorities?
A: First, we're part of the Information Industry. All of our resident experts have worked in this industry for years and are familiar with its major issues, trends and challenges. As a result you receive support, not from just one expert, but a whole team armed with a vast reservoir of collective knowledge and intelligence.

Second, we're a one-stop solutions provider. We provide expertise in virtually every area, from sales, marketing, licensing, training, and business development to IT, operations, finance, M&A, and production. Rather than trying to manage and coordinate the activities of three or four vendors you now can get everything you need from one single source.

Third, rather than just advising, we actually plan, recommend AND execute. We're focused on implementing changes and getting results. Think of us as an extension of your management team. We partner with you to solve your most pressing problems and achieve your most critical objectives within the timeline and budget you specify.

Finally, there's no need to worry about runaway costs. All of our fees are clearly delineated and fixed, so you know exactly what your investment entails. All of our processes and programs are scaled to your individual needs, preferences and priorities.
 

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