Michael C. Kremin     

Summary               

Seasoned high technology executive with 20+ years in marketing, sales, consulting services, business development, and strategic planning. Focused on digital media and entertainment, broadband technologies and wireless services, digital rights and content management. Deep knowledge of multi-platform delivery of media products including video, music, interactive games,  including search engine technologies as applied to publishing and digital media.

Areas of Expertise

§       Business development

§       Sales and channel management

§       Marketing – traditional and new media public relations, advertising, and multi-platform multimedia services

§       Strategic planning

§       Consulting  – digital media, e-commerce, managed services, content management and search/retrieval systems

Experience

NeoGen Digital LLC

1/2006 – present

Principal

Manage development of new business opportunities in the media and entertainment vertical, including developing alliances, partnerships, and reseller relationships with other service providers. Provide advisory and strategic planning services to media and entertainment companies seeking to identify and create new revenue opportunities in digital media. Focus includes mobile, broadband, video-on-demand, and interactive media content management and distribution.

§         Initiated partnership and sales lead sharing program with a major content management and distribution platform provider.

§         Managed the development and technical trials of mobile and broadband content for an international producer of short and long form video, including technology roadmap and business strategies

§         Developed new revenue opportunities in digital media distribution.

§         Managed development of alliances with major software and hardware providers in the media vertical.

National TeleConsultants Inc.  Glendale, CA & Washington, DC            2002-2006

Vice President – Strategy and Business Development

Created strategic plans for expansion into new media consulting, infrastructure design and services for established broadcast and television production consulting and engineering firm. Responsible for development of relationships with technology leaders serving professional content production and distribution markets for broadband and wireless platforms in the commercial and government sectors.

§       Developed and managed relationships with market leaders building new media products and services, including Microsoft, Cisco, MCI, EMC, and others for mutual sales and services engagements.

§       Managed multi-year, $2.5M consulting engagement with 5 law firms representing defendants charged with fraud from a major broadband video distribution company.

§       Developed marketing programs for consulting and engineering services targeted at the commercial and public sectors.

§       Managed proposal efforts for consulting, engineering/design, and implementation services resulting in over $7M in revenues 

Exodus Communications, Inc.  Santa Clara, CA & Sterling, VA

1998 - 2001

Director, Alliances – Southeastern US and Latin America

Launched Exodus alliance program in southeastern region of USA and Latin America. Exodus became the leading web hosting and managed services provider from 1998 to 2002. Responsible for identifying and establishing alliance partners for lead sharing and marketing outreach for web hosting services, including complex systems for e-commerce, content distribution, data warehousing, on-demand storage, voice-over-IP, IP security, and managed network services.

§       Closed deals with leading technology partners, including Compaq, Cisco, Sun, EMC, Microsoft, brokering their products and services as a value-add to Exodus hosting services.

§       Facilitated joint sales and marketing presentations, training, and lead exchanges with alliance partners. Regular presenter at industry conferences.

§       Attained 300+% quota objectives in FY2000 (total regional revenues of $70 million), 250% in FY1999, 150% in FY1998, consistently accounting for 60% of regional revenues.

Top alliance manager for FY2000, Presidents Club 1998, 1999, 2000. 

Bell Atlantic Internet Solutions (Verizon Online)   Reston, VA

1996 - 1998

Account Executive and Technology Consultant

Responsible for sales and development of consulting engagements for Bell Atlantic's Internet services, including dedicated hosting, shared hosting, and network access products.

§       Conducted sales training for Bell Atlantic Large Business, Mid-market, and Small Business account teams for Internet and data services.

§       Conducted sales seminars to targeted customers

§       Led proposal development for web hosting and Internet access prospects

§       Established an Internet Creative Alliance program with web developers for lead sharing.

§       Exceeded quota objectives and booked new account revenue in excess of $1M for Web hosting services, Presidents Club 1997 and 1998.

SpaceWorks  Rockville, MD

1995 - 1996

Director Account Management

Responsible for management of 6 person sales team, client interface to software developers for custom applications, and revenue generated from application development and online usage for business-to-business online services company.

§       Trained sales team in solutions selling and requirements gathering for e-commerce applications, collaborative communication, download libraries, and meeting registration systems.

§       Conducted client seminars on use of online systems for communications and information management.

§       Converted 40 non-revenue producing customers to time and materials payment model for applications development, generating $1M in new revenues in a 9 month period.

§       Increased online usage and subscription rates by 100% through new customer acquisitions and improved client training and communications. 

Eagle Design & Management, Inc.   Bethesda, MD

1990-1995

Vice President Business Development & Client Management

Responsible for new business generation for information services consulting firm, serving government and commercial organizations.

§       Implemented new client services model with regular communications and interface to client management teams.

§       Led proposal efforts for Federal government opportunities with a 50% win rate on open competition procurements.

§       Increased revenues 100% FY1991 to $1.2M and by 1000% by FY1995 to >$12.5M.

§       Managed evaluation and implementation of online search and retrieval systems for major government agencies.

Allen Consulting, Inc.  Holmdel, NJ

1986-1990

Marketing Strategy Consultant, Branch Manager

Responsible for development of internal and client marketing strategies for boutique marketing consulting firm.

§       Developed and implemented expansion strategy leading to opening 2 additional offices in Washington DC and Fort Meyers FL.

§       Provided strategic marketing consulting to AT&T and NYNEX for launch of data and voice communications services, including sales strategy, channel strategy, and incentive programs.

§       Implemented database marketing systems for targeted marketing programs, increasing direct mail margins by 50%

BRS Information Technologies  Latham, NY

1980 – 1984

Director Educational Services, Product Manager, Customer Services Representative

Served in a variety of customer facing roles for start-up commercial online search and retrieval services company, serving vertical markets in health care, pharmaceuticals, engineering and academia.

§       Supported over 130 private text database clients in the petroleum, chemical, health sciences, and education verticals.

§       Provided training and documentation support for text database customers.

§       Developed menu driven user interfaces for retrieval services targeted to educational and medical verticals.

§       Led new product feature development for hypertext links, cross database searching, and complex database structures for full-text retrieval and publishing.

§       Managed production of 2 innovative pre-publication article alert services for the medical community.

Education

MBA     New York University – Stern School of Management

BS         Rensselaer Polytechnic Institute

Affiliations

Society of Motion Picture and Television Engineers (SMPTE)

National Academy of Television Arts and Sciences (NATAS)