If you’re in marketing, you probably know these feelings. It’s a tall order to get a message out in front of prospects and leads, and it’s a Herculean feat when you’re up against larger competitors for customer business.
Social media is no magic bullet. It can’t rescue a broken lead management process. But it can provide an organic, competitive advantage when battling the big guys.
Luckily, many of the tenets of traditional demand generation also apply to social media, but social can be woven into various touches you have with potential customers.
Learn more about the Seven Steps for a Social Contact Strategy at CRM Magazine.