Unlimited Priorities Corporation to Provide Marketing and Sales Analysis Support for American Economic Association

By Unlimited Priorities on November 16, 2007 in Unlimited Priorities News

Cape Coral, FL (November 16, 2007) – Unlimited Priorities, a company specializing in support for organizations within the information industry, has been selected to provide sales analysis support and marketing services for the American Economic Association (AEA) publications office.

AEA publishes American Economic Review (AER), Journal of Economic Literature (JEL) and Journal of Economic Perspectives (JEP) as well as the EconLit bibliography of journals, books, collective volume articles, book reviews, working papers and dissertations. AEA’s publications website, AEAweb.org, provides online editions of the three journals for Association members and subscribing libraries and institutions, the JEL classification system and the JEL/EconLit journal list with links to publishers’ websites. AEAweb.org includes Resources for Economists on the Internet (RFE), JOE (job openings for economists) and links to the Association web site, which provides membership and subscriptions information, the AEA Directory, news, annual conference information and more.

Unlimited Priorities will furnish a variety of services to the AEA. Unlimited Priorities will review the AEAweb.org website and provide suggestions regarding the updating of graphic materials and the creation of additional information for users, as applicable; design a new exhibit booth and display materials for use at conferences; create updated marketing essentials including folders, brochures and information sheets; originate advertising copy and layouts; create and distribute press releases on a timely basis; and provide a sales data review that will strategically organize information coming from information providers.

Drucilla Ekwurzel, AEA Director of Publication Services and Managing Director of EconLit Production and Marketing, discussed the reasons for working with Unlimited Priorities: “Three years ago the AEA consolidated its editorial staffs into one main Publications Office in Pittsburgh. After the expansion, the small JEL/EconLit staff was no longer able to devote the necessary time to marketing. Unlimited Priorities presented a solution for our multiple, but limited, marketing needs by providing expertise in marketing, sales analysis, advertising, conference exhibitions and public relations. I couldn’t be more pleased with the results of our collaboration! The Unlimited Priorities staff has grasped our need to disseminate news to economists and institutions about our journals, EconLit and web information services, while maintaining the AEA’s scholarly image and reputation for high quality and low cost.”

Iris L. Hanney, Unlimited Priorities president, responded, “Exploring the history and inner workings of AEA has been interesting and instructive. Unlimited Priorities is proud to help AEA enhance its provision of critical economic information during these turbulent times. We deem it a privilege to support a service that can analyze and benefit such a key area both in the United States and around the globe.”

About Unlimited Priorities

Unlimited Priorities is attuned to the management requirements of companies in the information industry. We provide executive level support services by utilizing a highly skilled group of professionals with abundant experience in sales, marketing, finance, operations, production, IT and training. Unlimited Priorities believes that sales and marketing effectiveness combined with operational excellence are the keys to successful market penetration and growth. By coordinating our talents with your team’s knowledge and experience, we can help you build your business and attain your goals in an efficient and cost effective manner.