Unlimited Priorities and Librarian’s Yellow Pages Announce Cooperative Venture

Cape Coral, FL (April, 2008)Unlimited Priorities, a company specializing in support for organizations within the information industry, has been selected by The Librarian’s Yellow Pages (LYP), the first stop for librarians who are looking for a supplier, to present LYP’s advertising and marketing products and packages to small and midsize prospective clients within the information community.

Published since 1994, LYP is the definitive buyer’s guide for the library community and is used daily throughout the year. LYPonline offers searchable access to the regularly updated full text of The Librarian’s Yellow Pages utilizing keyword, company and category search options. INFOcus, LYP’s monthly E-newsletter, delivers library product news, best practices, and advice direct to the desktops of library buyers. Thousands of leads per issue are forwarded to INFOcus advertisers.

Iris L. Hanney, Unlimited Priorities president, described the decision to represent LYP: “I have known about and used LYP for years. With their new online proficiencies in support of sales and marketing campaigns, I knew that the firms I work with, and the library vendor world in general, would benefit greatly from utilizing LYP’s programs.”

Mark R. Kimmel, LYP Publisher, added: “I have been familiar with – and respected – Iris Hanney’s work for many years, before and after she launched Unlimited Priorities. Her keen marketing insight and robust team of library and business insiders convinced me that Unlimited Priorities was the perfect channel to marry LYP’s responsive library marketing vehicles with small to mid-sized companies trying to increase their share of the library marketplace.”

About LYP

LYPonline.com is a new comprehensive online library resource featuring thousands of listings of products and services for librarians and information professionals in every field—academic, public, school and special libraries. This searchable database is comprised of the many publishers, vendors and suppliers who offer products and services to librarians—from automation systems, books and periodicals, and A/V to equipment and supplies, furniture and shelving. These listings are updated continually, and may be accessed by product category, company and keyword. Product information can be found at LYPonline.com. INFOcus is LYP’s E-newsletter that delivers library product news and best practices to more than 80,000 librarians.

About Unlimited Priorities

Unlimited Priorities is attuned to the management requirements of companies in the information industry. We provide executive level support services by utilizing a highly skilled group of professionals with abundant experience in sales, marketing, finance, operations, production, IT and training. Unlimited Priorities believes that sales and marketing effectiveness combined with operational excellence are the keys to successful market penetration and growth. By coordinating our talents with your team’s knowledge and experience, we can help you build your business and attain your goals in an efficient and cost effective manner.


Mark Kimmel

Iris L. Hanney
Unlimited Priorities

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