Cape Coral, FL (February 9,2009) – Unlimited Priorities, a company specializing in support for organizations within the information industry, has been selected to provide marketing support services for AARP AgeLine, an online, bibliographic database focused on the subject of aging and middle-aged and older adults.
Founded in 1958, AARP is a nonprofit, nonpartisan membership organization helping people 50 and over improve the quality of their lives. With 40 million members and offices in all 50 states, the District of Columbia, Puerto Rico and the U.S. Virgin Islands, AARP is the nation’s largest membership organization for people over 50.
In an ongoing effort to deliver high value services to subscribers, AARP engaged Unlimited Priorities to update the look and feel of AARP AgeLine though a variety of internal and external service offerings.
Unlimited Priorities will review AgeLine’s current internal work-flows and recommend areas where production, including abstracting and indexing processes, can be upgraded. Unlimited Priorities will help AgeLine improve its approach to, and interaction with, outside vendors including securing full-text rights and renegotiating existing contracts. AgeLine’s current aggregator license agreement will be reviewed and expanded with a view to adding licensees and expanding current partnerships. Unlimited Priorities also will identify additional information aggregators and third party partnerships for wider distribution of AgeLine resources. A key component will be the creation of an updated Request for Proposals, and management of the interaction with vendors during the proposal process.
Unlimited Priorities will review the AgeLine website and provide suggestions regarding the updating of graphic materials and the creation of additional information for users, as applicable; design a new exhibit booth and display materials for use at conferences; create updated marketing essentials including folders, brochures and information sheets; originate advertising copy and layouts; update the PowerPoint® presentation; and create and distribute press releases on a timely basis.
Wendy Diliberti, Manager, Information Products, Research Information Center. discussed the reasons for working with Unlimited Priorities: “AARP management has encouraged AgeLine to update its image and broaden its capabilities. In looking to an outside agency to help us we selected Unlimited Priorities because of the wide array of services they offer and their previous experience and expertise in database management, upgrading internal workflows and information distribution.”
Iris L. Hanney, Unlimited Priorities president, responded, “The one thing that is happening to every single person is that we are aging. This phenomenon is of most concern to the population served by AARP. We feel privileged to have been selected to help make this segment more aware of the information provided by AgeLine, and to support AgeLine in making its offerings more visible. Our broad experience with license agreements and vendor relationships will introduce efficiencies, and ultimately result in a wider array of information available to the public.”
About AARP AgeLine
Produced by AARP, the AgeLine database addresses the social, psychological, economic, policy, and health care aspects of aging. It provides summaries of journal articles, books and chapters, research reports, dissertations, gray literature and educational videos from many publishers and organizations, including AARP. Links to full text or ordering options are included wherever possible.
About Unlimited PrioritiesCorporation
Unlimited Priorities is attuned to the management requirements of companies in the information industry. We provide executive level support services by utilizing a highly skilled group of professionals with abundant experience in sales, marketing, finance, operations, production, IT and training. Unlimited Priorities believes that sales and marketing effectiveness combined with operational excellence are the keys to successful market penetration and growth. By coordinating our talents with your team’s knowledge and experience, we can help you build your business and attain your goals in an efficient and cost effective manner.
Iris L. Hanney
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