Unlimited Priorities Brokers Sale of AARP’s AgeLine Database to EBSCO Publishing

Cape Coral, FL (July 10,2009)Unlimited Priorities, a company specializing in support for organizations within the information industry, has announced the sale of AgeLine, an online bibliographic database produced by AARP and focused on the subject of aging and middle-aged and older adults, to EBSCO Publishing.

Unlimited Priorities initiated the transaction, helped manage the process, assisted in the negotiations and acted as the exclusive strategic and financial advisor to AARP.

Jody Holtzman, AARP Senior Vice President Knowledge Management, reviewed the sale: “AgeLine is the largest database on aging, and is widely used both domestically and internationally. When AARP decided to sell AgeLine, it was essential to find a home that would continue to provide access to the geriatric community, and who would make the investment necessary to take it to the next level. We selected Unlimited Priorities to help us accomplish this based on their decades of experience in the information publishing space allowing them to identify potential buyers and solicit bids in a fast and seamless manner. After conducting several discussions, Unlimited Priorities presented us with a short list from which we finally selected EBSCO Publishing. Our discussions with EBSCO disclosed that they would invest further in the database and make use of the company’s larger infrastructure to support it. Confirmation of these positive attributes led to the final decision.”

When AARP decided to sell AgeLine, it was essential to find a home that would continue to provide access to the geriatric community, and who would make the investment necessary to take it to the next level. –Jody Holtzman

Unlimited Priorities president Iris L. Hanney responded, “The larger business brokers aren’t as interested in working with small and medium-size companies, but this has always been our area of specialization. We prefer working with the smaller transactions as they tend to be more entrepreneurial and flexible in the art of negotiating. As the percentage of people over 50 continues to grow so does their need for meaningful and pertinent information relating to their changing lives. EBSCO’s acquisition of AgeLine means that this important resource will be available in libraries serving every segment of this expanding group. We are very proud to have played a key role in finding AgeLine a new home.”

About AARP AgeLine

Produced by AARP, the AgeLine database addresses the social, psychological, economic, policy, and health care aspects of aging. It provides summaries of journal articles, books and chapters, research reports, dissertations, gray literature and educational videos from many publishers and organizations, including AARP. Links to full text or ordering options are included wherever possible.

About EBSCO Publishing

EBSCO Publishing is the world’s premier database aggregator, offering a suite of nearly 300 full-text and secondary research databases. Through a library of tens of thousands of full-text journals, magazines, books, monographs, reports and various other publication types from renowned publishers, EBSCO serves the content needs of all researchers (Academic, Medical, K-12, Public Library, Corporate, Government, etc.). The company’s product lines include proprietary databases such as Academic Search™, Business Source®, CINAHL®, DynaMed™, Literary Reference Center™, MasterFILE™, NoveList®, SocINDEX™ and SPORTDiscus™ as well as dozens of leading licensed databases such as ATLA Religion Database™, EconLit, INSPEC®, MEDLINE®, MLA International Bibliography, The Philosopher’s Index™, PsycARTICLES® and PsycINFO®. Databases are powered by EBSCOhost®, the most-used for-fee electronic resource in libraries around the world. For more information, visit the EBSCO Publishing Web site at: www.ebscohost.com, or contact: information@ebscohost.com.

EBSCO Publishing is a division of EBSCO Industries Inc., one of the largest privately held companies in the United States.

About Unlimited Priorities

Unlimited Priorities is attuned to the management requirements of companies in the information industry. We provide executive level support services by utilizing a highly skilled group of professionals with abundant experience in sales, marketing, finance, operations, production, IT and training. Unlimited Priorities believes that sales and marketing effectiveness combined with operational excellence are the keys to successful market penetration and growth. By coordinating our talents with your team’s knowledge and experience, we can help you build your business and attain your goals in an efficient and cost effective manner.


Iris L. Hanney
Unlimited Priorities

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