Twitter will unveil a series of new tools in the next few months, including sophisticated analytical tools, according to Erica Anderson, Twitter’s manager for news and journalism.
Anderson said the analytical tools will better help publishers track the reach of tweets sent through the microblogging service. She made her comments Saturday at Columbia University’s social media weekend in New York.
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Twitter Upgrades Will Include Analytical Tools.
Even if Twitter is playing catch-up to produce features currently available from services like HootSuite, this new feature from the popular microblogging platform should help businesses better track the ROI on their social media investments.