“In short, we’ll treat you as a single user across all our products, which will mean a simpler, more intuitive Google experience,” Google notes.
Google has published FAQ – Policies & Principles to help users understand the changes.
Second, the new policy reflects our efforts to create one beautifully simple, intuitive user experience across Google. It makes clear that, if you have a Google Account and are signed in, we may combine information you’ve provided from one service with information from other services. In short, we can treat you as a single user across all our products.
What’s different about the new Google Terms of Service?
We’ve rewritten them, too—to make them more readable and to reduce the repetition and legalese. The terms explain more simply the legal terms associated with the use of our services, including how we treat content that users submit. We’ve also consolidated many of our terms, with most products now using the Google Terms of Service and dozens fewer products than before using additional or separate terms.
What should I expect to see change as a result of this?
Over time you can expect to see better search results, ads and other content when you’re using Google services. A more consistent user experience across Google might mean that we give you more accurate spelling suggestions because you’ve typed them before. Or maybe we can tell you that you’ll be late for a meeting based on your location, your calendar and the local traffic conditions. Google users still have to do too much heavy lifting, and we want to do a better job of helping them.
We’ll continue to work hard to make sure that any innovation is balanced with the appropriate level of privacy and security for our users, as we promise in our Privacy Principles.