Marc Futterman, president and CEO of CIVICTechnologies, announced today the availability of an information-packed interactive map that gives libraries a powerful portrait of the unique demographics and market segments in their service areas. The map is available on the CIVICTechnologies web site and can be accessed at no charge.
“CIVICTechnologies has been working with public libraries for several years to develop and implement CommunityConnect, an interactive tool to help them visualize data and relate that data to library service,” said Futterman. “With today’s tight library budgets it is more critical than ever for libraries to make data-driven, customer-centric decisions. We developed this free—and fun—interactive map so libraries can drill down to the neighborhood level to understand their communities. With this information they are in a better position to make the right decisions across a range of service domains such as customer development, collections, programs, marketing, outreach, technology, and facilities.”
CIVICTechnologies created the interactive web map with 2010 Census data and market segmentation data.