Iris L. Hanney

Professional Experience

Unlimited Priorities

January 2010–Present

President, Unlimited Priorities – Archival Initiatives Division (AID)

The new division of Unlimited Priorities will support those in the archives community by providing expert advice and assistance navigating the intricate requirements for digitizing and distributing archival content economically.

May 2006–Present

Owner, Unlimited Priorities

Unlimited Priorities provides executive level consulting support to small & midsize companies, and libraries, in the information industry, as well as organizations in the archives community.

Falls Church, VA Feb

Feb 2002 – Aug 2006

President, Information Publishing Group

Jan 2003 – Aug 2006

Assumed primary administrative role for every aspect of the re-named and expanded group’s operations, both domestically and internationally. Directed all sales, marketing and project management processes, with responsibility for offshore data conversion production practices, as well. Also responsible for overseeing accounting and personnel functions for the group.

Sr. Vice President, Corporate Publishing Group

Feb 2002 – Jan 2003

Newly created position charged with developing and growing the company’s data conversion services including SML/SGML/HTML, coding, imaging, eBook and PDF preparation, DTD development and electronic conversions.

Pacific Data Conversion Corporation
Eugene, OR

Jan 1994 – 2001

General Manager, USA

Jan 1998 – 2001

Pacific Data Conversion Services was acquired by SPI Technologies, Inc. in 1997. Assumed total responsibility for North American operation including sales, marketing, finance, client services and human resources. Guided entry into the XML and electronic conversion areas. Doubled sales each year while retaining previous profit margins. Individual client billings ranged to $1 million. Expanded both the sales force and client services office in support of company growth. As company officer, met regularly with SPI management in Manila to plan corporate strategies.

Vice President, Sales & Marketing

Jan 1994 – Dec 1997

Responsibility for developing a worldwide sales and marketing organization to represent the company’s data conversion capabilities. Built annual sales to more than $2 million, with profit margins in excess of 40%. Highly technical sales revolved around SGML/HTML and image scanning from both microfilm and paper documents. Emphasis on long-term renewal conversion business. Converted data was targeted to CD-ROM, the Internet or in-house publishing systems. Managed dedicated sales force as well as independent representatives, including compensation programs. Developed several liaisons with partner companies in imaging and software. Regularly interfaced with China facility as well as U.S. technical office. Organized trade shows, mailings and all marketing materials. Developed teaming relationships with data entry facilities when capacity was an issue.

Regional Vice President, Electronic Information Services
Saztec International, Kansas City, MO

Jan 1987 – Dec 1993

Responsible for all conversion sales in text and image processing as they relate to the CD ROM community, as well as online services or internal systems installations. Marketplace consisted of publishers, government agencies, Fortune 500 corporations, libraries and other organizations requiring redistribution of information.
Developed SGML customer base. Scheduled trade shows, generated marketing materials and planned mailings. Managed regional sales force. Consistently exceeded $1.5 million in sales per year. Facilities were in the Philippines and India.

Director, Producer Services and Sales
BRS Information Technologies, New York, NY

Jul 1983 – Dec 1986

Responsible for merging negotiations/sales for all BRS operating divisions with information providers (private as well as publicly available databases via the Search Service). Developed gateway services, large group on line usage and CD-ROM mastering services. Grew non-existent revenue line into $3 million business with 80% profit margin. Tripled number of available databases and diversified the product blend into multiple subject specialties. Served as General Manager, Private Database Sales prior to promotion to director. Grew division sales volume from $450 thousand to $2 million, and increased profit margin from 12% to 60%. Tripled renewal base revenue while maintaining renewal rate of more than 90%. Formalized all contracts with corporate attorneys, and created standard contracts and payment packages and automated billing.

Business Director, Online Services
R. R. Bowker Company – Xerox Publishing Group, New York, NY

Jan 1974 – Jun 1983

Developed all financial and operating aspects of new online services business sector accelerating Bowker’s entry into the online arena. Achieved annual revenues in excess of $1 million with a 60% profit ratio.

Provided online service/sales representation for users via development of descriptive manuals, users meetings and training sessions and attendance at conferences/conventions. Responsible for all contract negotiations with online vendors as well as all product design. Liaison to Xerox Corporate Strategic Investment Group, devising long range plans for new product funding through headquarters.

At various times, served as Off-Site Assignment Specialist; Senior Database Manager; Product Development Manager; Senior Database Production Manager; Assistant Editor; Editorial Coordinator. Received Xerox Presidential Award.

Consulting Experience

Faxon Company, 1993. Feasibility study for Finder project.
JA microPublishing, 1982-1983. Database development and product definition.
Billboard Inc., 1981. EDP subscription fulfillment.

Additional Experience

H. W. Wilson Company, 1969-1973. Editorial assistant.


Fordham University, New York, NY, 1976-1978. MBA with concentration in Marketing & Sales.
Hunter Graduate School, New York, NY, 1974-1975. Postgraduate study in Business Communication.
H. H. Lehman College, Bronx, NY, 1970-1973. BA with Honors in Public & Group Communication.