Tag Archives | social media

Content Needs Digital Distribution

Stack of booksIt is essential that you plan how you will disseminate and share your company content in 2012. The digital evolution includes web sites, blog sites, email newsletters, webcasts, audio casts, podcasts, social media everything, and even face to face. Messages need to be managed, consistent and readable.

For example, start with the Unlimited Priorities pages for initial information about Marketing, Content Licensing, and Social Media.

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Pick up the phone

At Unlimited Priorities, we make it a point to talk a lot with each other and with our clients. We use the phone or Skype to call each other, have frequent conference calls and get together as often as possible.  With the convenience of email and increasingly other forms of electronic communication, making live conversation part of an organization’s culture isn’t  always easy.

We recently came across a blog post, by Anthony Tjan on the Harvard Business Review blog network that we’re all reading: Don’t Send That Email. Pick up the Phone! His advice is summarized in the final paragraph:

The next time you experience an issue over email, ask yourself if it is something that would be better served by a real conversation. Then have the courage to stop emailing and pick up the phone. Or even better: have a meeting.

 

We encourage you to follow the link and read his post.

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Google’s new “Freshness Algorithm”

Last Thursday, Google announced major changes to the way they present search results. The changes are expected to affect up to 35% of all searches. While relevance and currency have always been important in how high web sites appear in search results, this makes them even more so.

As explained by Amit Singhal in a post on the Official Google Blog, Google is making these changes because:

Even if you don’t specify it in your search, you probably want search results that are relevant and recent. If I search for olympics, I probably want information about next summer’s upcoming Olympics, not the 1900 Summer Olympics.

Google is basing the new search on their Caffeine web indexing system, introduced last year, which allows them to crawl and index the web in near real time.

These changes are obviously good for users. The implications for website owners will become clearer after some more usage and the algorithm will likely be tuned by Google, but several things are already obvious. Fresh content, including frequent updates, will be even more important. RSS feeds of your content and date-modified tags will help Google find the updates.

If you’ve been putting it off, now would be a good time to get a comprehensive analysis of your website.

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Conference Buzz: NFAIS 2011 — Taming the Information Tsunami

Written for Unlimited Priorities and DCLnews Blog.

NFAISThe 53rd annual conference of the National Federation of Advanced Information Services (NFAIS) was held in Philadelphia on February 28 — March 1. Its theme was “Taming the Information Tsunami: The New World of Discovery.” Here are a few brief highlights of the conference:

In his address, “The Crowd, the Cloud, and the Exaflood: The Future of Collaboration”, Michael Nelson, Visiting Professor, Internet Studies, Georgetown University said that content used to be king, but now the king is connection. He gave us 12 “words that work” in today’s highly connected environment: vision, cloud, game changer, many-to-many, things, exaflood, collaboration, consumerization, people, emotion, predictions, and policy.

Rafael Sidi, an Elsevier Vice President, said that we should not look at our products, but at our platforms. Customers are leveraging social networking platforms; Twitter has changed us. The new “gold rush” area is applications because people are solving problems with them. Openness will lead to creating new things and bring collaboration.

John Blossom, author of Content Nation, said that we must learn to swim naturally in an ocean of content. As long as a system works, many users will not care about the platform. We are now in the era of the “second Web”, and no longer go to data; the data is all around us.

A major event of the conference was the presentation of the Miles Conrad Lecture by Professor Ben Shneiderman, Founding Director of the Human-Computer Instruction Laboratory at the University of Maryland. His lecture was the first one in the series to focus on social media, and echoing other speakers, he said that we have shifted from content to community. Social discovery has become a new media lifestyle, and a significant part of it revolves around apps. He also mentioned the issue of privacy in healthcare, and noted that the PatientsLikeMe service has an openness policy. Users are encouraged to share their experiences and learn from those of others. The site has become widely used and has over 50,000 registered users. Shneiderman was also instrumental in the development of NodeXL, which is a template for Excel that facilitates the display and analysis of social network graphs. The graphs can be clustered to display communities and the connections between them, which increases the understanding of the social media world.

Many of the speakers’ presentations are available on the NFAIS Web site.

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