Understanding Google’s Expanding Content Ecosystem
From phones to tablets to games, headwear, browsers, and even autonomous cars and balloon-based networks, Google has been moving forward with breathtaking speed towards dominating and breaking through in seemingly countless market segments. One thing’s for sure in the midst of all this: where other companies think about carving up market pies, Google is on the march constantly to invent new pies and to reinvent old ones in order to acquire, analyze and generate more usable “signals” for customers and marketers than ever before.
On September 19, 2013 NFAIS will hold a 90 minute webinar from 11:00am – 12:30pm EDST for its annual update on the Google landscape. John Blossom, award-winning industry analyst and President, Shore Communications, Inc, will bring you up to date on Google’s major product and platform initiatives and put them into an encompassing context of how Google products are influencing the strategies of publishers and content service providers. The webinar will include insights based on John’s attendance at this year’s Google I/O developers’ conference.